The key activity that every business needs in order to do better is marketing. Marketing and advertising are the two most important things that are needed for a business to flourish. But, as time has flown, we have been subjected to the debate of whether digital marketing is better or traditional mar…..
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Here at Ekwik Digital, we often get questions from businesses about digital marketing, and we do our utmost to answer every one. But it occurred to us recently that it might be helpful for us to put together a blog post answering some of the most common questions we get related to digital marketing.
Most definitely! It’s been proven again and again by business after business. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.
Email marketing is one of the most effective ways for a business to reach customers directly. Think about it. You’re not posting something on your site and hoping people will visit it. You’re not even posting something on a social media page and hoping fans will see it. You’re sending something directly into each person’s inbox, where they definitely will see it! Even if they don’t open it, they’ll still see the subject line and your company’s name each time you send an email, so you’re always communicating directly with your audience.
Content marketing turns traditional marketing on its head. Instead of focusing on a company and its products or services, it focuses on the consumer’s needs first. The goal of content marketing is to provide valuable, genuinely helpful information to consumers for free, in order to create a relationship with them based on trust, which eventually leads them to make a purchase.